Thursday, March 12, 2009

"HILTON HOTEL" Group Assignment

Group Members:
MD. Ibrahim
Lobar Nadjimova
Gerelttsetseg Yadamsuren

Type: Private
On the web:
http://www.hiltonworldwide.com/
Employees: 135,000
Employee growth: 28.6%

Hilton Hotels Corporation, together with its subsidiaries, engages in the ownership, management, and development of hotels, resorts, and timeshare properties; and the franchising of lodging properties primarily in the United States. Its properties include full-service and limited service hotels in urban, airport, resort, and suburban locations. The company’s hotel brands comprise Hilton, Hilton Garden Inn, Doubletree, Embassy Suites, Hampton, Homewood Suites by Hilton, Conrad, and Scandic. the company provides design and furnishing services, such as the purchase and distribution of furniture, furnishings, equipment, food, beverage, and operating supplies to its hotels and to hotels owned and operated by others, as well as operates a computerized worldwide reservation system for its hotels. Hilton was organized in 1946 and is based out of Beverly Hills, California.

If you need a bed for the night, Hilton Hotels has a few hundred thousand of them. One of the largest hoteliers in the world, the company's lodging empire includes about 2,800 hotels and resorts in more than 80 countries.

Challenges:

Loyalty program to identify and respond to high-potential customers in the market for business-class hotels
Terrritorial restrictions
Different name on International Properties

Infrastucture

Relation between price and value
Free Entertainment offer
High security Priority

Advanced intradepartmental communications

Hilton kiosks on screen service include room check-in (ability to select the room, disbursement of room keys, and printed room directions and registration information), check-out (printing of folio even change their payment credit card, enter HHonors and airline frequent flier account numbers and request an email copy of their receipt.

Strategic Advantages brought by IT to Hilton Hotel:

Glamorous Innovative CM solution OnQ technoly platform (knowledge about customers and customer relationship management )

Globalization – Looking to expand in underdeveloped countries taking advantage of new markets internationally

Use of Technology – Increased use of the Internet, e.g. booking online, instantaneous information, wireless access in guest rooms. Expanded technology use, e.g. advanced intradepartmental communications, B2B communications, supply chain management

Strategic Alliance – Possible ventures with outside corporations / businesses to satisfy customer preferences and demands

Honors’ member (let members Double Dip to earn both hotel points for free nights and airline miles for free flights for the same stay at more than 2,700 hotels worldwide)

Hilton reservation system HILSTAR is well recognized in hotel industry

Room sale by the internet

Homeward brand (you are able to see all of the available rooms and actually pick the one that you want)

Electronic Marketing Strategy-includes online meeting planning, site review, design consulting, referrals to architects and contractors, and monitoring construction progress

Online discount coupons

Recognize leader of kiosk used Microsoft and UNIX technology

Use sales technology other vender

Future development advantages of IT in Hilton Hotels:

Our vision is to be the first choice of the world’s travelers. Hilton intends to build on the rich heritage and strength of our brands by:

Handpicking room online

• Electronic Device Handbelts like automatic Hotel entry

• Build on technological advantages by installing self service check in

• High speed internet access in the public space and every corner of the hotel

• Help desk for OnQ to help people when they have wireless and wired connection problems